Peterborough businesses will benefit from the launch of a unique discount and incentive app that promises to bring otherwise unreachable tech-savvy clients through their doors on an ongoing basis. See: Trent students launch new smartphone app
The new Ribbet app, www.ribbet.ca, officially launched and went live in the Peterborough community on Sunday, August 30.
Registered businesses can provide incentives and discounts to online customers such as students who do not follow traditional media advertising but are never without their smartphones.
The app has an advantage over other discount coupons since business customers who use it can refresh their discount offerings every three months.
Ribbet.ca had its genesis when two fourth year international business students won Trent University’s entrepreneurship week $5 challenge in November 2014, grabbing headlines as they signed 43 businesses in seven days to a then paper-based bar-coded coupon discount service. They made over $6000.
Sana Virji, 23, and Ribat Chowdhury, 24, became business partners in their Trent entrepreneurship class, where they came up with their original idea. Both are now graduates, clients of the Greater Peterborough Innovation Cluster‘s incubator program, known as The Cube, and co-founders of Tectile Corp.
They are also “Friends of FastStart“, Peterborough’s youth entrepreneurship skills training partnership that brings together Trent, Fleming College and the Innovation Cluster. FastStart is designed to increase entrepreneurship skills and awareness among Peterborough area youth and help them develop solid business plans and take products and services to market.
Terry Guiel, Director, Peterborough’s Downtown Business Improvement Association (DBIA), says, “Ribbet completely blew us away by their creativity, attention to detail, and dedication to deliver on time and on budget. We commissioned them for many various coupons to reach out to different targets and the outcome was spectacular.“
They credit their step away from a class project (the coupon booklet) – into full-fledged entrepreneurship with help from several sources, including their professors, business mentors and the Innovation Cluster’s “Cube” incubator.
Innovation Cluster CEO, Martin Yuill, says working with Sana and Ribat has been an absolute pleasure.
“Our focus is on encouraging youth entrepreneurs, supporting the creation and growth of new tech start-ups, and helping create sustainable jobs for talented youth and skilled graduates in Peterborough.
“Ribbet checks all three of these boxes.” he says. “They serve as strong role models for other youth in our community”.
The two found their app designer in another Innovation Cluster client, entrepreneur Emad Toukan, a coder and owner of his own business, Tekworthy, www.tekworthy.com which specializes in application development for iOS, Android, Blackberry and Web platforms.
Mr. Toukan met Ms. Virji and Mr. Chowdhury at The Cube incubator.
“We needed someone who could write code, and Mr. Toukan had a good intuitive design sense and captured our vision perfectly,” says Ms. Virji.