TrentWorks Digital Marketing Firm is Re-launching With FastStart

Trent University students are making waves in the business world with TrentWorks, the digital marketing firm that is re-launching with the guidance of FastStart.
TrentWorks FastStart Peterborough Sofie Andreou
In 2013, Sofie Andreou & Associates launched the TrentWorks digital marketing firm with five Trent students. TrentWorks facilitates the employment of the brightest Trent students to help organizations leverage the power of the internet while helping launch their careers in digital marketing. It saw a great deal of success in 2013 and those students have since moved on in their career paths. Andreou will continue as the TrentWorks chair in order to ensure a smooth transition for the program.
“I know that Peterborough is the place to live, play and prosper. Through TrentWorks, I hope that these students make Peterborough their permanent homes after graduating,” says Sofie Andreou. “I would like to give our business community the opportunity to benefit from their passion and skills now, while giving these students the guidance and place to launch their company. I am beyond delighted that FastStart has agreed to be their future headquarters! It’s a perfect match.”
This year, seven undergraduates majoring in business and computer science are all eager to work with local businesses. These students have been hand picked and have all participated in Andreou’s Online Marketing class at Trent University. They will complete projects such as designing websites, content creation and integrated digital campaigns.
“What I am looking forward to most is the chance to be creative,” says Trent student Katrina Cappelli. “I can’t wait to come up with amazing ideas for videos and social media campaigns and actually bring them to life for businesses.”
FastStart, the youth entrepreneurship training partnership between Trent University, Fleming College and the Greater Peterborough Innovation Cluster, saw the opportunity to develop the students’ entrepreneurial skills.
“Entrepreneurship can be a scary leap for most people. These students will be able to develop their entrepreneurial skills and gain clients in a safe and empowering environment surrounded by advisors and other entrepreneurs,” notes Rose Terry, Entrepreneurship & Marketing Coordinator.
The TrentWorks headquarters will be located in the Cube incubator to allow for students to have meetings with clients and work with other business people in the community.
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