Peterborough based startup, Zatiq, is now expanding their services around the globe and increasing access to meals locally in Peterborough. After local serial entrepreneur Sultan Moni and Co-founders Hasan Jafri, Junaid Amjad and Yungun Lee launched their mobile app on Android matching consumer cravings with local meal locations through artificial intelligence, the app is now officially available on iOS.
Zatiq has partnered up with Luxér Corp. to expand its operations to Africa. Its first location is in Lagos, Nigeria with 35 businesses and have also launched within Pakistan this summer.
“Luxer’s partnership with Zatiq for Africa’s expansion is going to bring a lot of technological advancements to different countries in Africa,” says Ayodeji Folikwe, CEO of Luxer Group.
The app started by Trent student, Sultan Moni, now has a total of 33 employees, creating 11 jobs in Canada, 20 in Nigeria and two in Pakistan. With this expansion, the Zatiq app is available in both Nigeria and Pakistan.
“It is an exciting time for Zatiq, in less than a year we were able to grow from a team of two co-founders to 33 members. Our expansion strategy will not only bring in more users and businesses on board but also create over 20 jobs in Canada within the next six months,” says Moni.
Since launching the app in July 2017 that connects local meal options with a consumers food preference while as a client of the Innovation Cluster, 54 restaurants in Peterborough have partnered with Zatiq to provide their menu on its platform, including Popeye’s, Silk Roots Fusion Cuisine and Curry Village. With the extent of businesses in the food industry participating in the app, Moni has since implemented an augmented reality smart menu, so users can see an exact visual of how their meal will look in 3D. They are also introducing a customer relationship management software for restaurants to manage their workflow better.
“The augmented reality menu is the future of restaurant and hotel menus in our generation,” says Folikwe.
The app best solves the recurring issue of deciding what to eat for their next meal. A 2017 survey found 42 per cent of Canadians are either buying ready-to-eat meals or eating at a restaurant once or twice a week, while another 3 per cent admitted to doing so on a daily basis. With the Zatiq app, users have easy access to their local options and are more likely to choose a meal quickly.
The Zatiq team has continued to grow, providing solutions for their consumers to not only find meals, but have better food security. Through an exclusive sponsorship contract with Popeye’s Peterborough, Zatiq is able to provide free food to users throughout the year.
“Large quantities of food are wasted by restaurants at the end of every day, which we thought could go towards people in need,” says Moni. “I was surprised by how eager Peterborough’s restaurant owners were to get on board, especially Asaad Butt of Popeye’s Peterborough.”
Popeye’s Peterborough has signed a 12 month contract, allowing Zatiq to offer free meals that would otherwise be wasted from its restaurant.
Moni has also joined the YES Shelter’s board of directors, who work together to create programs and solutions for the youth and families who benefit from the organization.
Moni was a finalist for RBC’s Immigrant of the Year award, being in the top 75 out of thousands of applications. Moni stood out for his contribution to Canada through entrepreneurship.