Peterborough’s Random Acts of Green (RAOG) has received $200,000 from the Climate Action Fund, that provides $3 million annually to support projects that raise awareness and increase participation in climate change across Canada, including small businesses. RAOG will be using this funding to further develop and launch its mobile app, Random Acts of Green, that rewards users for making environmentally friendly actions.
As a digital technology startup through the Innovation Cluster, RAOG plans to take on climate change one community at a time. Through the mobile app, Founder and CEO Jessica Correa plans to help the everyday person wanting to take action for a better world.
“Random Acts of Green (RAOG) is grateful to Canada’s Climate Action Fund for this funding that will help us spread the word and get more Canadians using the app – as a tool for individual climate change action,” says Correa. “The app has the power to measure how individual Canadians are reducing their greenhouse gas emissions. We want to prove to Canadians that seemingly small daily choices make large collective impacts so that we can all make a difference for the future of the planet, where, and when we can – starting now.”
The app will focus on providing a list of ways to make low carbon choices, or “Green-Acts”. When users do these acts, they earn Green Points. Green Points can be redeemed for real-world discounts on products and services from participating businesses, such as restaurants, zero-waste product companies, green services, or experiences.
Including RAOG, over 50% of the startups the Innovation Cluster supports are in the digital sector, several being mobile app development.
“As an organization that supports digital and cleantech innovation, we are excited to see the impact Random Acts of Green will have throughout Peterborough and the Kawarthas,” says Michael Skinner, President & CEO of the Innovation Cluster.
There will be an official launch party at Market Hall Performing Arts Center in Peterborough on Tuesday, May 28. Starting in the fall Correa will be touring across Canada to promote the mobile app.