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What Really Makes a Startup Successful - 2017-08-18
If you’re a startup, you don’t need an article or blog post telling you that your business ideas need to be original, useful, and well, amazing to catch the world’s attention.
You know that, and you know your business plan will execute it all. So when you’re in deep thought about what makes your startup unique, think broader than just your business’ product or service, because when it comes down to it, all past successful startups provide the same type of service that people love so much – saving time.
Nowadays, all people want to do is save time, no matter what they are doing. From automatic doors to an angry emoji, basic and complex technology is working together so humans have less work to do.
The reality is, if technology disappeared, we’d all be lost, and most of all, we’d notice how much extra work we were putting in to accomplish even the simplest of tasks. We rely on technology for online banking, obtaining world news, and the list goes on.
Gaining such reliance on technology isn’t known as the best quality of this generation, but it is prime time for tech entrepreneurs to make it big with their innovative ideas.
Spotify is a good example of a tech innovation that saves time for users. No one wants to pay three dollars for an individual song. So when Spotify came out, people could instantly have access to millions of songs for a small fee.
And what do people want to save as much as time? Money.
Instead of making that long-distance call, you now can use Skype. Why pay full price when there are sites like Groupon? And who even has cable anymore when all the good shows are waiting on your Netflix account (or your friends account you haven’t logged out of)!
Convenience here is also key. Saving time and money is great for anyone, but if you’re making the user do more than signing up an account for your business, you may scare them away.
Think of an app like Uber. Uber on average is a cheaper alternative to a taxi service, but what made it even more popular is the process of ordering one. All users had to do was download an app and account, so getting a guarunteed ride in 10 minutes was just a click of a button away.
So, if you’re an entrepreneur in this digital age, remember – if your startup can save a person time, money and overall be convenient to the customer, you are on the right track, keep hustling.
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BDC Announced as Innovation Partner During Networking Breakfast with the Innovation Cluster - 2017-08-16
The Innovation Cluster is excited to announce BDC has officially came on as an Innovation Partner to help startup clients grow their business through professional services and connections. The partnership was announced in the Cluster’s downtown incubator during a networking breakfast on behalf of BDC during the morning of Aug. 16.
The Business Development Bank of Canada offers extensive services exclusively to entrepreneurs of small and medium-sized enterprises throughout Canada. Now, BDC is partnered with the Innovation Cluster, offering services and connections to all local entrepreneur clients.
As partners, Cluster staff, and startups networked, Dawn Hennessey, Business Centre Manager, Peterborough of BDC, announced a member of BDC will attend the Innovation Cluster’s downtown incubator at least once per week to offer advice, services, connections and more to the clients who grow their business out of the space every day.
Michael Skinner, President and CEO of the Innovation Cluster, says having partners like BDC offering services in the same space where startups grow their business helps lead entrepreneurs to success.
“The Innovation Cluster is thrilled to have BDC come on as a partner, so that startup companies have support and resources just steps away from their work space and can grow their business to the highest potential,” he said.
BDC joins over a dozen sponsors and partners who are helping Peterborough grow to be a place for startups to thrive.
Startups will have access to coaching in areas such as financial management, human resources, leading change, sales and marketing, strategic planning, access to funding and more.
If you are interested in becoming an Innovation Partner with the Innovation Cluster, visit our partner page.
Innovation Zone at the Peterborough Exhibition
Where: Peterborough Ex. – Memorial Center – 151 Lansdowne St, Peterborough, ON K9J 1Y4
When: Friday, Aug. 11, 4 p.m. – 7 p.m. & Saturday, Aug. 12, 10 a.m. – 5 p.m.
The Innovation Cluster is partnering for their second year with the Peterborough Exhibition to present an “Innovation Zone” inside the Memorial Center. The zone will be showcasing the many local innovative businesses that make up Peterborough and the Kawarthas.
From Aug. 11 – Aug. 12, the Innovation Zone will be presenting over a dozen business booths inside the Memorial Center building following to the entrance of the exhibition. Visitors are welcome to tour the many booths to learn more information about the businesses that make Peterborough so great.
“The Innovation Zone is a great way for our region’s most promising startups to come together and show the local community what services and products they offer to grow the economy,” says Michael Skinner, President and CEO of the Innovation Cluster.
Not only will visitors see what small businesses are helping to grow our economy, the innovative advancements in these businesses will be showcased as well.
Last year, the Innovation Cluster partnered with the Peterborough Agricultural Society to bring awareness to the innovation in agriculture technology around the area. Startup businesses like Chimp Treats and Aclarus, clients of the Innovation Cluster, showcased their products to the community.
“Showcasing these businesses last year brought awareness to the advancements being made throughout Peterborough in agriculture, and was a celebration of the success local farmers and businesses have made in the area,” says Skinner.
Since the “Innovate Ag Zone” was such a hit in 2016, this year’s zone will feature a range of innovation sectors including agtech, cleantech, digital and young entrepreneurs that are a part of FastStart.
Here are the booths you can expect to see at the Innovation Zone during the exhibition weekend:
Horse Medicine Collective Creative
Peterborough Regional Angel Network
|Natelie Herault Photography
Water Beads Canada
Mystic Moon Blessing
Scott Drummond Photography
JA Hall of Fame
Peterborough & the Kawarthas Economic Development
- What Really Makes a Startup Successful
- BDC Announced as Innovation Partner During Networking Breakfast with the Innovation Cluster
- Explore the Innovation Zone at the Peterborough Exhibition
- Top 20 Chosen For Kawartha Backcountry Entrepreneurship Experience Announced
- Cuso International Offering Entrepreneurship Placements Abroad