Hands-ON: Digital Marketing And Selling During COVID-19

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Date(s) - 14/05/2020
12:00 pm - 2:00 pm

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The Hands-ON workshops are created to support the growth of Peterborough and the Kawarthas’ entrepreneurs by providing expert advice, guidance and mentorship.

This workshop is facilitated by Rose Terry, Marketing Manager and Sr. Innovation Specialist of The Innovation Cluster.

This is a follow up workshop to our ‘Marketing Strategies for Startups During COVID-19 (see link below)

During this introductory workshop, we will help you understand how marketing has changed during COVID-19. Discover how to implement a digital marketing strategy and learn how the marketing landscape has shifted.

How can your brand leverage these digital networks to sell? What tools are right for you? How can you use these tools to improve the customer experience and increase sales?

Learning Objectives

  • Marketing planning with a specific focus on gaining insight into your target market
  • Digital marketing strategies and pathways to sell online
  • The value of urgency
  • Advertising on a budget continued
  • Creating content and writing copy that sells

Please watch the recording of Hands-ON: Marketing Strategies for Startups during COVID-19 to prepare for this session.

To watch this session, click here!

To get more information and to register, click here!