The Greater Peterborough Innovation Cluster (GPIC) hosted their Quarterly Breakfast Series, in partnership with The Greater Peterborough Chamber of Commerce (GPCC), Friday, January 18th, The Gathering Space, in Gzowski College at Trent University.
The Breakfast Series is sponsored by Bereskin & Parr LLP and a number of community partners. This event highlighted the topic of commercialization, focusing on marketing, supply chain/distribution and sales customer support, provided by a panel of creative and accomplished individuals from the Peterborough area.
Paul Hickey, partner & President of BrandHealth, discussed how to develop effective marketing for your organization, and how this augments the commercialization/sales process, in a dynamic and interactive presentation.
Adam Doran, VP of Marketing and Sales for Aclarus Ozone Water Systems, touched on the importance of developing an efficient supply chain and how this effects the commercialization/sale process; relating it to his own company Aclarus.
The final presenter of the morning, Mike Skinner, General Manager of OpenText gave an insightful presentation on how to develop effective company wide, customer support.
This was a morning which inspired both discussion and insight in how effective marketing, supply chains/distribution and sales and customer support can impact ‘commercialization.’