Entrepreneur Wins Cubs’ Lair With Innovative Solution to Advance Archaeological Site Data Through Virtual Reality

After five innovative pitches were made during the annual Cubs’ Lair competition hosted by FastStart Peterborough, the Innovation Cluster and the Trent Youth Entrepreneurship Society, Jeremy Brooks of AVROD was announced as the winner of the final prize package of over $10,000 to help push forward his startup at the Gordon Best Theatre on Nov. 22.

As an archaeology student at Trent University and self proclaimed digital Indiana Jones, Jeremy created AVROD with a mission to advance the way archaeologists work and learn. AVROD stands for Archaeological virtual reality online database.

Leading up to the competition, Jeremy has been working through his Masters program at Trent University to bring AVROD to life. Working out of the Innovation Cluster incubator and utilizing The Cube’s Virtual and Augmented Reality Zone, Jeremy has been able to turn two archaeological sites into a virtual reality experience, one of them being in Mongolia. Users will be able to magically transport to a site of their preference and interact with the archaeological site.

“AVROD allows students to learn about global sites without having to travel there, not to mention avoiding potentially dangerous countries,” says Brooks.

Jeremy plans to continue creating interactive sites across Canada, eventually developing site data globally.

“Jeremy has been working tirelessly on AVROD since competing in Cubs’ Lair last year,” says Rosalea Terry, Marketing Manager and Senior Innovation Specialist. “Jeremy has been successful at utilizing resources like the Innovation Cluster’s virtual reality zone.”

The judging panel for the night was Kate Withers – Business Development Manager, Ontario Centres of Excellence, Jennifer Olauson – Academic Chair, School of Business, Fleming College, Diane Richard – President, Diatom Consulting, Jim Gastle – Patent Agent – Gastle & Associates and Helen Smith – CPA, CMA, CGMA, Part Time CFO Services.

The judges commented that Jeremy has high potential to grow his business as his platform is first-to-market and there is a need for it in the industry.

Statistics show the majority of virtual reality platforms created are for gaming, second being neuroscience, and the third being education like AVROD’s platform.

The runners up of Cubs’ Lair are Alexander Optical and Opened Minds.

Jeremy will now be able to push his startup with the grand prize package, which is a value of $10,000 and includes:

The prize package is worth over $10,000 and includes:

  • $2500 value of 6 month incubation space at the Innovation Cluster

  • $1500 worth of WCKD Marketing digital marketing services

  • $1500 in digital advertising from KawarthaNow

  • 2-year cash flow budgeting preparation from Gauvreau & Associates with a $1,500 value

  • Inclusive Advisory is donating 1-year bookkeeping/accounting/tax returns which has a $1,500 value

  • 6 hours of coaching and mentorship from The Land Canadian Adventures valued at $1,500

  • $1500 worth of Part Time CFO Services management consulting services

  • 3-hour coaching session from Walton Wood Farms (featured on Dragon’s Den) valued at $750

  • A Ptbo Canada social media package worth $400

  • A Greater Peterborough Chamber of Commerce 3-star membership $350 value

  • $500 in cash from the Peterborough Region Angel Network

  • A business package from Marketing Ink worth $500

  • Brant Basics office supply basket $25 value