Peterborough-based Company Wins $12,500 USD At Wyoming, US Startup Competition For Blockchain Innovation, Moves to Finals

Streambed Media, a Peterborough company headed by Trent University alumna Jenna Pilgrim, has won the highly competitive Wyoming Sandcastle Startups challenge. The company's prize includes $12,500 USD, and a guaranteed spot for the Sandcastle finals in Dubai at the World's Fair next October to compete for up to $250,000.

The competition was led by the Sandcastle Startups Foundation, which aims to advance the discovery of new technology and solutions to humanity’s largest problems through emerging startups. The Prize money for the regionals was sponsored by the University of Wyoming in Laramie, WY.

Streambed dominated the competition’s three rounds - a 5 minute pitch, a 2 minute demo, and a final debate to win the grand prize against the five other finalists. Streambed is a social media tool that uses a blockchain tracking system to delegate analytics to all parties involved in creating, publishing and distributing a piece of video content (sponsors, talent etc). It immutably links them, their video posts and their interactions by hashing the content metadata to the blockchain, creating richer, more reliable and informative data on that content’s performance.

“We are incredibly excited to have been recognized by the Wyoming Sandcastle Startups Challenge,” said Jenna Pilgrim, CEO and co-founder of Streambed Media. “Amidst a competitive playing field of amazing companies, we are honored to see that blockchain-powered social media tools are a much needed and wanted innovation.” 

The Sandcastle Startup Challenge finals will host 16 teams including Streambed in a bracket style cryptocurrency/blockchain startup competition during the opening month of the World’s Fair in Dubai next year. The company will compete for a Grand Prize package valued at over $250,000 and receive a competitor package, complimentary badge, media coverage, flight and airfare, valued at over $35,000.

“We are excited to see this local tech company and Trent graduate reach this milestone, as they are recognized for developing innovation that is essential,” says Michael Skinner, CEO of the Innovation Cluster.

 At the beginning of 2020, the Trent University Alumni Association presented Business Administration graduate Jenna Pilgrim with the Young Alumni Leader Award at a special ceremony at Traill College. The award recognized Ms. Pilgrim’s leadership in the Canadian and global blockchain community.

“Streambed is designed to democratize social media, share valuable data back to creators and empower brands to find their authentic audiences,” said Jenna. “In a world where we have even more platforms fielding an explosion of content over the next five years, the time is now to fix and make these platforms work for everyone.” 

Streambed is currently in beta, and is bringing on users slowly. To be one of the first users or be notified when they are live, visit