Welcome our new Innovation Partners, 123 Digital Power and New Business Strategies!

We are excited to highlight the Innovation Cluster’s new Innovation Partners to The Cube: our business incubator for technology start-ups and early-stage companies: 123 Digital Power, by Sofie Andreou & Associates and New Business Strategies

Through the support of these partnerships, entrepreneurs in Peterborough and the Kawarthas are able to thrive and prosper.

Learn more about our new partnerships and how they support our startups below!

123 Digital Power is a digital marketing agency based out of Peterborough, Ontario, led by Sofie Andreou. The agency offers an array of services and courses for clients to enhance their marketing skills.

Their Digital Marketing Services include Digital Marketing Strategies & Audits, Digital Marketing Plans, Training, Video Tutorials, Courses, Google 360 Photos e-Commerce Website, Social Selling, Google Listing, SEO Google Listing, Posting & Training.

During this partnership, Sofie will be offering complimentary to Innovation Cluster clients 12 Digital Marketing Courses, covering strategy, planning, e-commerce, analytics, customer service management and more!

In addition to an invite to the one hour live virtual classes, each Course, for our Innovation Clients Includes:

  • Video Recording of Live Virtual Class
  • The Class Powerpoints
  • Class Workbook
  • Topic Checklists & Resources
  • Live Q&A (following the live class or to be scheduled separately)


About Sofie Andreou

For over 20 years, Sofie has been in the marketing world and is recognized as a digital marketing leader in various groups including; Economic Development, Chambers of Commerce, small business enterprise centers, fortune 500 companies and the online business community.Her practice is focused on digital marketing training for both small, large, local and international companies, and has been asked to appear on regional television shows to speak as the local expert providing updates on digital marketing as it impacts business practices of all sizes. She is also the author of the Your Social Marketing Strategy & Plans Books, Webinar & Video series.

Sofie holds an undergraduate degree in Computer Science and my Masters of Engineering in Information Systems from the University of Toronto. From 2002 to 2019 she created and delivered the “sold out” third-year class, Online Marketing Principles, at Trent University, with over 3000 students in the class in that time.

Over the years, she has had the pleasure of being the Chair of the award-winning Bears’ Lair Entrepreneurship Competition, on the Board of Directors for the Women’s Business Network of Peterborough, a Director of BREI Business Retentions & Expansion International, a Judge of EDCO’s Economic Development Council of Ontario Annual Marketing Awards, a founding member of StartUpPeterborough, a member of the Peterborough Chamber of Commerce Board of Directors and currently a founder of FemSteamPtbo.

Learn more at https://www.sofieandreou.com/!

New Business Strategies is a top-rated B2B and B2B2C strategy and customer experience business consulting firm in Silicon Valley, CA. They help growth-stage technology, discrete manufacturers, distribution, Fintech/Insurtech, and Edtech companies in the USA, Canada, Europe, and Australia realize revenue growth by turning their customer expectations into their biggest sales differentiators.

Whether you’re the CEO, Chief Customer Officer, Chief Revenue Officer, or Chief Marketing Officer, four things are top your list of “must achieve”:

  • More revenue, faster and smarter
  • Maximize marketing ROI with data-driven decision
  • Deliver experiences customers value, across all channels
  • Spot, innovate, and capitalize on emerging trends reshaping industries.

Whether you’re looking to strengthening your marketing capabilities, deciding where to invest for revenue growth, or you have a mandate to become a customer-centric organization – their deep marketing and customer expertise, front-line experience, and collaborative coaching philosophy produces results, often within 90 days.

Christine Crandell – President

Christine Crandell is a 30-year expert in market strategy and building successful, profitable organizations. Her work with CEOs and Board of Directors has helped them optimize strategy, build data-driven marketing organizations, and align their organizations to meet customer experiences across all touchpoints. She has advised over 100 CEOs on market category creation, company strategy, go-to-market, and how to align people, processes, and technology to deliver customers’ expectations that drive company performance.

Read the interview LeadTail did with Christine.

Her results have led to recognition in 2016 as Best Customer Engagement and Strategy Consulting Firm by Corporate America News, and Best B2B Customer Experience Consulting Firm by TMT. In 2015 Christine was recognized by SDL as a CX Master, in 2014 as one of the 50 most influential people in Sales Lead Management, in 2013 as one of three “B2B Luminary” by MarketingProfs. In 2012, the Sales Lead Management Association recognized her as one of the top 20 women in Sales and Marketing and one of the top 15 leaders in social selling. In 2010, the Silicon Valley Business Journal awarded Christine one of Silicon Valley’s Most Influential Women.

Christine has been published over 300 times in BusinessWeek, CMO.com, Forbes.com, CMSwire, MarTech Advisors, and HuffingtonPost. Follow her on Twitter @chriscrandell and can be reached at chrristine.crandell@newbizs.com.

James Crandell – Chairman and Corporate Soul

Based on Balsam Lake, Ontario, James Crandell has been a management advisor for over thirty years, serving early and growth-stage companies in strategic planning. He now serves as a management coach to business leaders.

He is a frequent author and speaker on strategic planning and raising capital, a guest on radio and television programs, and a university lecturer. He wrote and co-produced a ten-week business television series in conjunction with the Public Broadcasting Service (“PBS”), which addressed the planning, financing, and merger and acquisition needs of growing companies.

James is a licensed CPA in California and Florida and a member of the American and Florida Institutes of CPAs, the California Society of CPAs, and others. He is a supporter of Tibet House in New York, Land of Medicine Buddha in Soquel, CA, and the Santa Cruz Art League.

Our Innovation Partners have the opportunity to immerse their brand into the Innovation Cluster network, drive innovation and expand their own network. They help companies jump-start their businesses, lay the foundations for future growth, and succeed.

Become an Innovation Partner!