President, NBS Consulting Group, Inc.
Christine Crandell is President of New Business Strategies leading client services, thought leadership, and operations. A frequent speaker, she is quoted in five books and has been awarded several industry awards. Christine has published over 300 articles on strategy, customer experience, sales, and marketing. She is also the author of Sellers’ Compass®, a time-proven, cross-industry methodology for operationalizing customer experience to deliver revenue growth, brand preference and customer loyalty.